Google Merchant Center

Google Merchant Center is an online platform that allows businesses to upload and manage product information, such as images, prices, and descriptions, so their products can appear in Google Shopping and other Google services. It helps retailers showcase their offerings to potential customers actively searching for related items. By providing accurate and up-to-date product data, businesses can increase visibility, attract targeted traffic, and drive sales through Google’s advertising and shopping features. Essentially, it acts as a bridge between a retailer’s inventory and Google’s search and advertising tools.