Remarketing Lists for Search Ads (RLSA)

Remarketing Lists for Search Ads (RLSA) is a targeted advertising feature that allows businesses to customize their search ads for people who have previously visited their website. When someone visits the site, they are added to a special list. Later, when they search on Google for related products or services, the business can serve tailored ads specifically to those past visitors. This approach helps increase the relevance of ads, improves the chances of conversion, and makes advertising efforts more efficient by focusing on users already interested in the brand or offering.