e-commerce advertising

E-commerce advertising involves promoting products and services online to reach potential customers. It uses digital channels like search engines, social media, and websites to target specific audiences based on their interests and behaviors. The goal is to increase visibility, attract clicks, and encourage purchases. Advertisers can create various types of ads, such as banners or sponsored posts, and often track performance to optimize results. Effective e-commerce advertising boosts sales, builds brand awareness, and helps businesses compete in the digital marketplace efficiently.