E-commerce Marketing

E-commerce marketing refers to the strategies and techniques used to promote and sell products or services online. It involves various methods such as search engine optimization (SEO) to improve visibility on search engines, social media marketing to engage potential customers, and email campaigns to inform and attract buyers. Advertising on platforms like Google and Facebook is also common. The goal is to reach a target audience effectively, encourage them to make purchases, and build long-term relationships through online interactions, ultimately driving sales and brand loyalty in the digital marketplace.