E. Jerome McCarthy (Marketing Professor)

E. Jerome McCarthy was an influential marketing professor known for developing the "Four P's" of marketing: Product, Price, Place, and Promotion. This framework helps businesses strategize how to market their products effectively. McCarthy's model emphasizes the importance of understanding what to sell (Product), how much to charge (Price), where to sell it (Place), and how to communicate its benefits to consumers (Promotion). His work has become foundational in marketing education and practice, guiding companies in creating successful marketing campaigns and fostering customer relationships. McCarthy's contributions continue to shape marketing strategies today.