
Strengths and Weaknesses Analysis
Strengths and Weaknesses Analysis is a tool used in competitive analysis to evaluate a company's internal capabilities and limitations. Strengths are the advantages that set a business apart, such as unique resources or skills, while weaknesses are areas where it may fall short compared to competitors. By identifying these factors, a company can leverage its strengths to improve market position and address weaknesses to enhance overall performance. This analysis helps organizations understand their competitive landscape and make informed strategic decisions to succeed in their industry.