Market Segmentation Analysis

Market Segmentation Analysis is the process of dividing a broad consumer or business market into smaller, more manageable groups based on shared characteristics. These can include demographics (age, gender, income), interests, behaviors, or geographic locations. The goal is to better understand specific needs and preferences, allowing businesses to tailor their products, services, and marketing strategies to meet the diverse demands of each segment. This analysis helps companies target their efforts more effectively, improving customer satisfaction and increasing sales.