Albert Humphrey (Researcher)

Albert Humphrey was an American researcher known for developing the SWOT analysis framework in the 1960s and 1970s. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it's a strategic planning tool commonly used by organizations to evaluate their internal and external environments. Humphrey's work aimed to help businesses make informed decisions and improve their performance by systematically assessing these four aspects. His contributions have been influential in management and business strategy, facilitating clearer insight into both organizational capabilities and market conditions.