"Basic Marketing: A Managerial Approach"

"Basic Marketing: A Managerial Approach" is a book that guides business leaders on how to effectively promote and sell their products or services. It emphasizes understanding customer needs, analyzing market trends, and developing strategies to create value for both the customer and the business. The book covers concepts like market research, product positioning, pricing, distribution, and promotion, providing a structured framework for decision-making. Its goal is to help managers make informed choices that build strong customer relationships, ensure business growth, and stay competitive in the marketplace.