Ad Auction

An ad auction is a process online platforms use to determine which ads to display to users. When you perform a search or visit a website, advertisers bid to show their ads to you. The platform evaluates these bids based on factors like how much an advertiser is willing to pay and the relevance of the ad. The highest-quality, most relevant ads with competitive bids get displayed. This system ensures users see ads that are both interesting to them and valuable to advertisers, making the advertising space efficient and effective for all parties involved.