search engine advertising

Search engine advertising involves paying to have your website displayed prominently on search engines like Google when users look for specific keywords or phrases. This advertising typically appears at the top of the search results page or on the sides, marked as ads. Businesses bid on keywords they believe potential customers will use, and when someone clicks on their ad, they pay a fee—hence “pay-per-click.” It helps companies reach targeted audiences effectively, driving traffic to their sites and potentially increasing sales. Search engine advertising is a powerful tool for online visibility and marketing strategy.