Geographic Targeting

Geographic targeting is a marketing strategy that focuses on delivering content, advertisements, or services to specific locations. This means businesses can tailor their messages to reach audiences in particular cities, regions, or countries. By understanding local preferences and cultural differences, companies can improve engagement and increase the effectiveness of their campaigns. For example, a restaurant might promote a new dish to local customers while a national brand may highlight different products based on regional popularity. Ultimately, geographic targeting helps businesses connect with the right people in the right places.