Proximity Marketing

Proximity marketing is a strategy that uses location-based technology to send targeted messages or promotions to potential customers when they are near a business or specific location. This approach often utilizes mobile devices, such as smartphones, to deliver notifications, discounts, or information about nearby products and services. Techniques can include Bluetooth, Wi-Fi, and GPS. The goal of proximity marketing is to enhance customer engagement and drive foot traffic to stores by providing relevant offers at the right time and place, ultimately benefiting both consumers and businesses.