QR Codes

QR Codes, or Quick Response Codes, are square-shaped barcodes that smartphones can scan using their camera. In mobile marketing, businesses use QR Codes to quickly connect customers to digital content, such as websites, promotional offers, or social media pages. When a user scans the code, it instantly directs them to the desired information, making it an efficient way to engage consumers. This technology enhances customer experience by bridging the physical and digital worlds, allowing brands to share information easily and track engagement through analytics.