Proximity Services

Proximity Services refer to technologies that enable devices to provide information or offers based on their physical closeness to one another. For example, when you enter a store, your smartphone might receive special discounts or notifications about nearby products. These services often use Bluetooth, GPS, or Wi-Fi to determine location. They enhance user experiences by connecting people with relevant information or services in real-time, fostering interactions that are relevant to where someone is at that moment. Essentially, they help businesses engage with customers based on their physical presence.