QR Code Marketing

QR Code marketing involves using Quick Response (QR) codes—two-dimensional barcodes that can be scanned with a smartphone camera—to connect consumers with digital content. Businesses place these codes on products, posters, or ads, allowing customers to quickly access websites, promotions, or additional information just by scanning the code. This helps enhance the consumer experience by providing instant access to relevant content, facilitates engagement, and can track user interactions for better marketing insights. It effectively bridges the gap between physical and digital platforms, making it easier for businesses to reach their audience.