Snapchat

Snapchat is a multimedia messaging app that allows users to send photos and videos, known as "Snaps," which disappear after being viewed. Launched in 2011, it emphasizes spontaneity and privacy. Users can add text and drawings to their Snaps and share them with friends or post them to their "Story," where they last for 24 hours. Snapchat also offers various features like filters, lenses for augmented reality effects, and a Discover section for content from publishers. Its unique approach to messaging has made it popular, especially among younger audiences, by promoting casual, momentary sharing.