ephemeral content

Ephemeral content refers to digital media that is temporary and disappears after a set period, such as 24 hours. Common examples include Instagram Stories and Snapchat snaps. This type of content encourages real-time sharing and creates a sense of immediacy, making it engaging and less permanent. It is often used by individuals and brands to share spontaneous moments or time-sensitive messages without cluttering their permanent profiles, fostering authentic interaction and instant communication.