Generation Z

Generation Z refers to the demographic cohort born roughly between the mid-to-late 1990s and the early 2010s. This generation is characterized by its comfort with technology and social media, having grown up during the rise of the internet and smartphones. They are generally known for their values of inclusivity, social justice, and environmental awareness. Compared to previous generations, Gen Z tends to prioritize mental health and authentic self-expression. They are often seen as pragmatic, realistic, and entrepreneurial, navigating a world marked by rapid change and uncertainty. Their preferences and behaviors significantly influence culture and consumer trends.