Age Cohort
An age cohort is a group of people who were born around the same time and share similar experiences, values, and attitudes shaped by the historical events and cultural shifts they encountered as they grew up. For example, Baby Boomers, Generation X, Millennials, and Gen Z are all age cohorts, each influenced by different social and economic factors during their formative years. Understanding age cohorts helps researchers and marketers analyze behaviors and preferences within a population, revealing trends and differences between generations.
Additional Insights
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An age cohort refers to a group of people who share a common age or range of ages, often born around the same time. Researchers and demographers analyze these cohorts to understand trends, behaviors, and experiences specific to that generation. For example, Baby Boomers, Generation X, Millennials, and Generation Z are all distinct age cohorts, each shaped by the historical, social, and economic conditions of their formative years. Studying these groups helps us grasp how age influences perspectives, values, and consumer habits over time.