Generational cohort

A generational cohort refers to a group of people born around the same time who experience similar cultural and societal events during their formative years. These shared experiences often shape their values, attitudes, and behaviors. For example, Baby Boomers, Generation X, Millennials, and Generation Z each have distinct characteristics influenced by historical events, technology, and social changes they encountered growing up. Understanding these cohorts can provide insights into consumer behavior, workplace dynamics, and social trends, as different generations often view the world in unique ways based on their experiences.