William Strauss

William Strauss was an American historian and author known for analyzing generational patterns and social change. Along with Neil Howe, he developed a theory that society moves through recurring cycles, or “generational archetypes,” which influence cultural attitudes and events over time. Their work identifies a repeating rhythm of societal phases—such as crises, awakening, and renewal—that shape history. Strauss’s insights help explain shifts in societal values, politics, and behavior by examining how generational experiences impact collective identity across time.