Social Media and Digital Marketing

Social media refers to online platforms like Facebook, Twitter, Instagram, and LinkedIn, where users create, share, and interact with content. Digital marketing uses these platforms, along with websites and email, to promote products or services. It involves strategies such as creating engaging content, using targeted ads, and analyzing user behavior to reach a specific audience. Businesses leverage social media and digital marketing to build brand awareness, connect with customers, and drive sales. Understanding these concepts is vital in today’s increasingly online world, where effective communication and engagement can significantly impact business success.