Beacon Technology

Beacon technology involves small wireless devices that transmit signals to nearby smartphones or tablets using Bluetooth Low Energy (BLE). When a device like a smartphone comes within range, it can receive these signals and trigger specific actions, such as sending a notification, offering information, or guiding a user through an experience. This technology is commonly used in retail stores, museums, and event venues to provide contextually relevant content or assistance based on the user’s location. Beacons enable personalized, real-time interactions without needing an internet connection, enhancing engagement and improving user experience in physical spaces.