Wi-Fi Location Analytics

Wi-Fi Location Analytics uses data from Wi-Fi-enabled devices to understand how people move and congregate within a space, like a shopping mall or office. When devices connect or scan for Wi-Fi networks, they send signals that can be detected and tracked anonymously. This information helps businesses analyze foot traffic patterns, peak times, and popular areas without identifying individual users. The insights enable better space management, marketing strategies, and improved customer experiences, all while respecting privacy. It’s a way to turn wireless signals into valuable data for operational and strategic decisions.