Geo-fencing

Geo-fencing is a technology that creates a virtual boundary around a specific location using GPS or RFID. When a device, like a smartphone, enters or exits this boundary, it can trigger certain actions or notifications. For example, businesses often use geo-fencing to send promotions to customers' phones when they are nearby. This allows for targeted marketing and enhances user engagement based on location. Essentially, geo-fencing enables location-based services that can improve convenience and relevance for users while providing valuable data to businesses.