Location-Based Marketing

Location-Based Marketing (LBM) is a strategy used in mobile marketing that allows businesses to send targeted advertisements or promotions to users based on their geographic location. For example, when you are near a store, you might receive a notification about a special offer. LBM leverages GPS technology in smartphones to understand where users are and deliver relevant content, making it easier for businesses to engage customers with timely and personalized messages while encouraging foot traffic to their locations. This approach enhances the shopping experience by connecting users with nearby deals or services.