Geofencing Advertising

Geofencing advertising is a marketing strategy that uses GPS technology to create a virtual perimeter around a specific location. When a potential customer enters this area with their smartphone, they can receive targeted ads, promotions, or notifications from businesses nearby. This technique helps marketers engage users based on their physical presence, encouraging them to visit stores or take advantage of localized offers. It’s particularly effective for businesses looking to attract foot traffic and enhance customer interaction in real-time, leveraging location data to deliver relevant and timely content.