Search Advertising

Search advertising is a form of online marketing where businesses promote their products or services through paid ads that appear on search engine results pages, like Google. When you search for something, these ads show up alongside the natural results, often marked as "Ad." Advertisers bid on keywords related to their offerings, and when users click on their ads, they are directed to the advertiser's website. This method helps businesses reach potential customers right when they're looking for specific information, products, or services, making it an effective way to drive traffic and increase sales.