Search Intent

Search intent refers to the reason behind a person’s online search—what they are trying to find or accomplish. It helps to understand the purpose of their query, such as seeking information, looking for a specific website or product, or wanting to make a purchase. Recognizing search intent allows website creators and marketers to deliver more relevant content or offerings, making it easier for users to find what they need quickly. In essence, it’s about understanding the motivation behind a search to better meet the user’s needs.