Ad Performance Metrics

Ad performance metrics are measurements that help assess how well an advertisement is doing. Key metrics include: 1. **Click-Through Rate (CTR)**: The percentage of people who click on the ad after seeing it. 2. **Conversion Rate**: The percentage of users who take a desired action, like making a purchase, after clicking the ad. 3. **Impressions**: The total number of times the ad is displayed, regardless of clicks. 4. **Cost Per Click (CPC)**: The amount paid for each click on the ad. These metrics help advertisers understand effectiveness, optimize campaigns, and make informed decisions.