Quality Score components

Quality Score in online advertising measures how relevant and useful your ads and landing pages are to people seeing them. It considers factors like how closely your keywords match your ad, how engaging your ad text is, and whether your landing page provides a good user experience. A higher Quality Score means your ads are more relevant, which can lead to better placement and lower costs. Essentially, it rewards advertisers who create relevant, well-targeted ads that satisfy user intent, encouraging quality content and relevance across the user journey.