landing page experience

Landing page experience refers to how smoothly and effectively a visitor navigates and interacts with a webpage after clicking an advertisement or link. It assesses factors like page load speed, relevance of content, ease of navigation, and whether the page fulfills the visitor's expectations. A positive experience encourages visitors to stay, engage, or take desired actions, such as making a purchase or signing up. In digital marketing, a good landing page experience can improve search rankings and ad performance, as it reflects the quality and relevance of the landing page to the visitor's needs.