Ad Serving

Ad serving is the process by which digital advertisements are delivered to users on websites or apps. When you visit a page, an ad server selects the most relevant ad from a pool based on factors like your interests, location, and website context. It then displays this ad in real-time, aiming to target the right audience efficiently. This process involves tracking ad performance and optimizing delivery to maximize engagement and return on investment for advertisers. Essentially, ad serving ensures that the right message reaches the right person at the right time through digital platforms.