GDPR Compliance for Email Marketing

GDPR compliance for email marketing means following European regulations that protect individuals' personal data. Businesses must obtain explicit consent from people before sending marketing emails. This involves clearly explaining how their data will be used, ensuring they can opt out anytime, and safeguarding their information. Companies must also keep records of consent and provide recipients access to their data upon request. Non-compliance can lead to significant fines, making it crucial for marketers to respect privacy rights and build trust with their audience.