Email Marketing Compliance

Email marketing compliance refers to following legal rules and best practices when sending marketing emails. This includes obtaining consent from recipients before sending emails, clearly identifying who the email is from, and providing an easy way to unsubscribe. In the U.S., the CAN-SPAM Act sets these guidelines, while other countries have their own regulations, like the GDPR in Europe. Compliance helps build trust with your audience, avoids legal penalties, and ensures respectful communication in the digital marketplace.