CAN-SPAM Act Compliance

The CAN-SPAM Act is a U.S. law that sets rules for commercial emails to protect consumers from spam. It requires businesses to include accurate sender information, a clear subject line, and an easy way for recipients to opt-out of future emails. Companies must honor these opt-out requests promptly. The law also prohibits deceptive practices, ensuring that recipients know who is contacting them and why. Non-compliance can result in fines, making it essential for businesses to follow these guidelines when sending promotional emails. Ultimately, the act aims to maintain honesty and respect in email marketing.