Opt-in

Opt-in is a process where individuals actively give permission to receive communications, such as emails or marketing messages. It ensures that someone agrees to be contacted rather than being contacted without their approval. For example, when you sign up for a newsletter and check a box saying you want to receive updates, you are opting in. This practice respects personal preferences and privacy, and is often required by laws to prevent unwanted messages. Essentially, opt-in means you voluntarily choose to receive information from a company or organization.