Email Service Providers (ESPs)

Email Service Providers (ESPs) are companies that help individuals and businesses send, manage, and track large volumes of emails. They provide the tools and infrastructure needed to create professional email campaigns, ensure delivery to recipients’ inboxes, and measure engagement like open and click rates. Examples include Mailchimp, Constant Contact, and Sendinblue. ESPs simplify email marketing by handling technical challenges, offering templates, automation features, and analytics, making it easier for organizations to communicate effectively with their audience at scale.