DoubleClick Bid Manager (DBM)

DoubleClick Bid Manager (DBM) is a digital advertising platform that helps businesses buy and manage online ad space efficiently. It allows advertisers to plan, target, and optimize their ad campaigns across various websites and apps in real time. Using data and automation, DBM ensures that ads reach the right audience at the right time, maximizing impact and return on investment. Essentially, it streamlines the process of purchasing digital ads, making advertising more precise, scalable, and effective without manual effort for every placement.