Impression fraud

Impression fraud occurs when fake or illegitimate online ads are displayed to create the appearance of legitimate engagement. This often involves automated bots or click farms that generate false views or interactions without any real human interest. As a result, advertisers pay for these impressions, believing they are reaching genuine audiences. This manipulation can distort advertising metrics, waste marketing budgets, and undermine the effectiveness of digital advertising campaigns. Essentially, impression fraud misrepresents the actual visibility and reach of an advertisement, making it a significant concern in online marketing.