Artificial Intelligence in Marketing

Artificial Intelligence (AI) in marketing refers to the use of computer systems that can analyze data, recognize patterns, and make decisions to improve marketing efforts. It enables companies to better understand customer preferences, personalize content, and optimize campaigns efficiently. AI tools can predict buying behavior, automate routine tasks, and deliver targeted messages at the right time, enhancing customer experience and increasing marketing effectiveness. Overall, AI helps businesses connect more intelligently with their audiences, making marketing more precise, efficient, and responsive.