Trustworthy Accountability Group (TAG)

The Trustworthy Accountability Group (TAG) is a global coalition that promotes transparency and safety in digital advertising. It establishes industry standards and certification programs to prevent fraud, combat malware, and improve user privacy. By doing so, TAG helps ensure that advertising dollars are spent effectively and that consumers experience a trustworthy online environment. It works with advertisers, publishers, and tech companies to create responsible, secure, and transparent digital ad practices.