Internet Advertising Bureau (IAB)

The Internet Advertising Bureau (IAB) is a trade organization that sets standards and best practices for digital advertising. It helps ensure that online ads are effective, trustworthy, and consistent across different platforms and formats. The IAB provides guidelines on ad design, measurement, and privacy, fostering a better experience for advertisers, publishers, and consumers. By establishing industry standards, the IAB promotes transparency and efficiency in digital advertising, supporting the growth and integrity of the online advertising ecosystem.