Online Behavioral Advertising

Online Behavioral Advertising (OBA) is a form of targeted advertising that tracks your online activities—such as websites visited, searches made, and content viewed—to understand your interests. Advertisers use this data to display ads that are more relevant to you, hoping to increase engagement and effectiveness. This process often involves the use of cookies and other tracking technologies to gather behavioral information across different sites. While OBA can improve your browsing experience by showing more pertinent ads, it also raises concerns about privacy and data security, making transparency and control over personal information important considerations.