consumer data

Consumer data refers to information collected about individuals' behaviors, preferences, and demographics related to their purchasing habits and interaction with companies. This data can include details like shopping history, website activity, age, location, and interests. Businesses use consumer data to better understand their customers, personalize services, and improve marketing strategies. Protecting this data is important to maintain privacy and trust. Essentially, consumer data helps companies know what consumers want and need, enabling them to offer more relevant products, services, and experiences.