OpenX

OpenX is a digital advertising technology company that helps websites and app publishers sell ad space to advertisers efficiently. It provides a platform that connects advertisers wanting to reach specific audiences with publishers who have available ad inventory, using real-time bidding. This process allows for targeted, scalable, and transparent ad placement, ensuring that ads are relevant to users while maximizing revenue for publishers. OpenX focuses on programmatic advertising, enabling automated, data-driven decisions to optimize ad sales across digital platforms.