Consent management platform (CMP)

A Consent Management Platform (CMP) is a tool that helps websites obtain, manage, and document visitors' consent for data collection and tracking activities, such as cookies. It ensures websites comply with privacy regulations like GDPR and CCPA by providing users with clear options to accept or customize their preferences. Essentially, a CMP manages user permissions transparently, respecting individual privacy choices while allowing websites to operate responsibly and legally.