Rubicon Project

The Rubicon Project is a technology company that helps digital publishers and advertisers connect efficiently. It operates a platform called an ad exchange, which acts like a marketplace where ad space on websites is bought and sold in real-time. When you visit a website, the platform matches advertisers wanting to display ads with available space on the site, ensuring relevant ads are shown to users. This helps publishers maximize revenue and advertisers reach their target audiences effectively, all through automated, streamlined processes that happen in milliseconds.