Privacy Sandbox

The Privacy Sandbox is an initiative by Google aimed at improving online privacy while still allowing websites and advertisers to deliver relevant content. It replaces third-party cookies, which track users across sites, with new tools that anonymize user data and limit individual tracking. These tools enable advertisers to target audiences more generally without knowing specific user identities, helping to protect privacy. The goal is to find a balance—allowing personalized advertising and analytics without compromising personal information or internet privacy.